Platform Design Toolkit
Evolving Service Design & Business modeling in the Age of Ecosystems.
A shared language for the age of platforms
The first platform design method ever codified, released in 2013, optimized to help you build multi-sided, transformative platform strategies to empower ecosystems in creating shared value: it's open-source, adopted worldwide by global Fortune 500 leaders, leading institutions, startups, and scaleups.
The Platform Design Toolkit covers all stages, from exploration to design, to validation and growth.
Platform Opportunity Exploration
Scan the Ecosystem and transform the Value Chain
A structured approach to scanning ecosystems and assessing platform opportunities. Evaluate how to leverage existing assets, overcome moats, and transform the value chain with an aggregation strategy — applying recurring Platform Plays to identify where platformization creates advantage.
Platform Strategy Design
Design scalable experiences with solid business models
The core of the methodology: a step-by-step process to contextualize entities in an ecosystem, map their relationships, and design the platform experience. Identify the two engines of value — transactions and learning — and consolidate everything into a design and a business model that you can prototype and validate.
Product Development & Growth
Get to liquidity, leverage flywheels and choose the right growth engines: create defensible strategies
Frameworks for value proposition evolution and defensibility. Design flywheels that make your model defensible through network effects, reach liquidity, solve the chicken-egg problem, and track the metrics that ensure retention, engagement, and sound unit economics.
Blog
Defining the Platform Experience, and Flywheels for Defensibility: Part 2 of a series on The Macro-Problems and Techniques of Platform Design
Defining the Go-To-Market and Liquidity Approach: Part 3 of a series on The Macro-Problems and Techniques of Platform Design
Achieving and measuring growth: Part 4 of a series on The Macro-Problems and Techniques of Platform Design
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