“Make it simple, but significant.” – Don Draper
I work since 12 years in marketing and communication consultancy, focusing on digital transformation and customer centricity. In the last 5 years I was in charge of the Italian team of Customer Engagement & Design of IBM. I am an expert certified Design Thinking facilitator. I truly believe in the efficacy of co-design and collaborative methodologies to drive the change inside companies. A real transformation needs to start from the bottom, with people and employee engagement, taking active part into a well developed strategy.