Organizations that want to play a key role in the 21st century need to learn how to mobilize entire ecosystems, generating positive systemic outcomes for whole industries, markets and society.
Platform Strategies help organizations create business models that leverage on independent providers of customized solutions, delivering more value at larger scale.
Our approach covers all the key phases of developing a platform strategy: from analyzing the ecosystem potential to designing experiences and validating them. We also help teams with launching, growth hacking and evolving platform-marketplace initiatives over time.
We base our interventions on an originally designed method – The Platform Design Toolkit – that we first released in 2013, to help organizations and teams build multi-sided, transformative platform strategies to empower ecosystems in creating shared value.
We create, share openly, and enrich continuously our methodology under a creative-commons license so that everybody can access, use and explore opportunities with a shared language.
We firmly believe that your platform strategies must be rooted in a complete understanding of the market potential, of what the entities in your ecosystem are trying to achieve by exchanging products and services.
The role of the Platform owner is that of supporting the entities in the ecosystem through frictionless transactions engines (marketplaces) and to optimize their development through a learning engine a set of services that support entities in evolution and continuous improvement.
Is the set of channels and contexts specifically designed to facilitate interactions and exchanges between entities. Transactions are already happening even before we deploy our strategy, however, the more a channel is designed to reduce the transaction cost the more transactions can easily happen and the more niches can be enabled.
Is made of the set of support services and contexts that the platform owner provides and maintains so that the participants can learn, improve and evolve continuously. This is the way the platform owner helps entities cope with change, and adapt to the increasing complexity and challenges of modern markets and societies.
We help organizations at every step of the process: whether you are making your first steps in exploring opportunities, you already have a strategy in place that you want to evolve or pivot, or you need to scale up platform operations across the organizations we have experience with that.
Since 2013 we developed a fully open approach to Platform Design that is rooted in practice. You'll always find our canvases, guides, and additional materials available in creative commons, so you don't need to fear any lock-in: use it on your own tems. The Toolkit integrates:
We offer both private and public training courses all year round: join one of our certification Bootcamps and get a certified facilitator, be recognized as part of the Boundaryless', and Platform Design Toolkit's family.
In case instead, you want to apply the methodology to your own projects check our design sprints and consulting programs!